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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Free Download Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
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Product details
Paperback: 280 pages
Publisher: CreateSpace Independent Publishing Platform; 4 edition (November 5, 2016)
Language: English
ISBN-10: 1539926109
ISBN-13: 978-1539926108
Product Dimensions:
8 x 0.6 x 10 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
3.0 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#249,607 in Books (See Top 100 in Books)
Solid examples and illustrations. Every model is available to view. Easy to read and understand.
Yo complacated. Bad book quality
It would've been better if it showed codes on commonly used stats packages. Hard to follow without examples to follow computationally.
Bad formatting on Kindle. Some of the tables and numbers are unreadable.The text is too wordy. To many detours than sticking to the subject of marketing.Access to the datasets would have been useful to practice.
Poorly laid out book but great info once you get past the amateur layouts
New flash, all big companies' marketing is science based, using extensive modeling. Because models reduce risk, skewing the odds in your favor. Every business regardless of size can and should use them. The models in this book are powerful and broad-based and good place to start.I own an analytical marketing company and created most of these models in a spreadsheet (some of which I was already using). Using them helps my clients make significant and correct decisions. They give focus, direction, and most important, knowledge. Further, size is just not an issue; any business can use them. Most of my clients are small to mediums size, but all have enough data to utilize models.Many are also useful for startups as well. Entrepreneurs are spectacularly bad at marketing (marketing isn't selling), not understanding that marketing starts well before you spend any time or money developing your product/service. It is this analytical, science-based marketing that sets a solid foundation.Most​ businesses don't use science-based marketing and 95% of them fail. 80% of entrepreneurs fail in the first 18 months, according to a Forbes article. Models and other tools available set you up for success. It is just foolhardy not to use them
content is great and clear, a mktg analytics student.
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