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- Sales Rank: #1028753 in Books
- Brand: Small, Gary/ Vorgan, Gigi
- Published on: 2009-10-06
- Released on: 2009-10-06
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .58" w x 5.31" l, .44 pounds
- Binding: Paperback
- 256 pages
From School Library Journal
According to Vorgan (The Memory Bible) and Small, one of America's leading neuroscientists, digital technology has altered the neural circuitry in human brains and triggered an evolutionary process in just one generation. The authors identify the inherent problems and challenges this poses, providing a technology toolkit filled with strategies to preserve one's humanity and keep up with the latest technology. They make their case based on abundant research in the areas of health, psychology, pediatrics, education, business, and technology. Their exercises include developing face-to-face communication skills as well as mastering electronic games. A compelling as well as timely read, this is highly recommended for all libraries.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"A valuable road map for the race to stay on track during the current evolution of the brain." -- Terry Semel, CEO, Windsor Media; former CEO, Yahoo!
"A book about your brain that should make you think-twice." -- Alvin Toffler, author of Future Shock
From the Back Cover
Shaped by the era of Google and limitless access to news and information, the brains of your coworkers, your children, and your competition are remapping, retooling, and evolving. Are you keeping up?
Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price? iBrain can help us avoid the potential drawbacks—add, increased social isolation, Internet addiction, and so on—while offering the tools and strategies needed to bridge the brain gap, enabling us to compete and thrive in the age of high-tech immersion.
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